About

 

 

OBJECTIVE

To share my marketing, public relations, and communications talents with organizations in the Manassas/Prince William County/Washington, DC area or virtually internationally.

SUMMARY

Marketing and communications specialist with 18 years of experience leading B2B and B2C corporate marketing, communications and public relations initiatives for multimillion-dollar companies and international nonprofits across diverse industries.

ACHIEVEMENTS

  • Communications: Writer and editor for all marketing collateral messaging, design and content, including website (HTML, WordPress, SEO, keywords), social media content (primarily Twitter, LinkedIn, Facebook), press releases, media surveys/rankings, brochures, advertisements, proposals, articles, presentations, and internal and external newsletters.  Contributing writer for feature articles in monthly magazine, Prince William Living.
  • Public Relations/Media: Serve as main media contact and company spokesperson.  Implement proactive PR and media strategies, such as media roundtables with specific media targets.  Create social media outreach plans and utilize a variety of social media channels to achieve results and expand outreach to target markets.  Coach executives in the organization and help them prepare for speaking engagements and media interviews.
  • Strategic Planning and Budgets: Provide strategic guidance and tactical support, including business development strategic plans and oversee marketing budgets. Advise on implementation strategies to achieve goals within budget constraints.
  • Proposals: Manage over 100 proposals on average per year including creation and management of templates, leading planning meetings, contacting executives for additional information, proofreading and editing, following up with clients after delivery.
  • Event Management: Manage industry events (on-site in person and virtual webinars) locally, nationally and internationally, including budget, event follow-up strategy and mechanisms, ROI analysis and reporting, design and production of event collateral and presentation materials, event promotion, media invitations, and related event management.
  • Business Development: Serve as company representative at events, follow up with contacts, build relationships with clients, prospects, media and referral sources, and look for revenue growth opportunities.
  • Training: Conduct marketing and business development training internally and externally including topics such as building your network, communication skills, networking tips, and using social media for business courses.
  • Management: Supervision, mentoring and training of teams ranging from two to six team members.

CAREER BACKGROUND

Freelance Writer/Contributor
Prince William Living Magazine, Manassas, VA

Director, Marketing and Communications
Roundtable on Sustainable Biomaterials (RSB) – a leading international environmental nonprofit based in Switzerland

Senior Director, Marketing and Business Development
Various law firms and accounting firms in Washington, DC and McLean, VA

EDUCATION

Master of Business Administration (MBA)
University of Maryland University College                  Largo, MD                                 September 2007-August 2011

Bachelor of Arts in International Relations with Minor in Asian Studies
Mount Holyoke College                                         South Hadley, MA                               September 1994-May 1998

MEMBERSHIPS & ASSOCIATIONS

Board Member, Keep Prince William Beautiful, 2012-2014

Member, Prince William Chamber of Commerce (and Nonprofit Council Committee), 2008-2014

Member, Association for Accounting Marketing (AAM), 1999-2001 and 2008-2012

Public Relations Chair and Member, Meeting Professionals International (MPI), 2001-2004

Membership Committee and Member, Legal Marketing Association (LMA), 2001-2008

Vice President and Treasurer of Middlebrook Estates, Manassas, VA Homeowner’s Association, 2002-2005

SKILLS

Languages:  Native English Speaker, Conversant in Portuguese and Spanish

Computer Skills:  Microsoft Word, Outlook, Excel, PowerPoint, Project, CRM Dynamics, InterAction, SalesForce, Adobe Acrobat, BizActions, Constant Contact and other e-newsletter tools, WordPress, and social media tools including Buffer, HootSuite, LinkedIn, Facebook, Twitter, blogs and other e-marketing tools.

ARTICLES & SPEAKING ENGAGEMENTS

Blog writing at my personal blog: www.livinggreendaybyday.comMany articles for Prince William Living magazine – click here and search for Helena Tavares Kennedy to see all my past articles.

“Saving Green by Going Green” Business Insights, Spring 2010.“Reporting Meeting ROI” The Meeting Professional, September 2004.

“Summer Tips for Planners and Suppliers” Potomac Meeting Professionals International Newsletter, July/August 2004.

“Do You Have an Event Process?” Potomac Meeting Professionals International Newsletter, June 2003.

“Measuring Your Marketing Success,” MidAtlantic Legal Marketing Association website, www.midatlanticlma.com, June 2001.

“IPO’s: The Inside Story Breakfast a Success,” The Voice of Technology (Northern Virginia Technology Council monthly publication), July 2000.

“KPMG Partners Coach High Tech Entrepreneurs,” KPMG USNEWS, January 2000.

Speaking Engagements:

Training programs for various law firms and accounting firms on topics including:

  • Productivity/Time Management
  • Networking 101
  • Client Service
  • Communication Skills (written, email, phone, in person)
  • Using CRMs to your full advantage
  • Getting non-sales people to bring in sales (specifically for lawyers/accountants who need business development training)
  • Going beyond an elevator speech
  • Social media for lawyers and accountants

“Key Meeting Planner Issues for 2004,” HSMAI Conference Panel, Fort Lauderdale, Florida; November 19, 2003.