About
OBJECTIVE |
To share my marketing, public relations, and communications talents with organizations in the Manassas/Prince William County/Washington, DC area or virtually internationally. |
SUMMARY |
Marketing and communications specialist with 18 years of experience leading B2B and B2C corporate marketing, communications and public relations initiatives for multimillion-dollar companies and international nonprofits across diverse industries. |
ACHIEVEMENTS |
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CAREER BACKGROUND |
Freelance Writer/Contributor Prince William Living Magazine, Manassas, VA Director, Marketing and Communications Senior Director, Marketing and Business Development |
EDUCATION |
Master of Business Administration (MBA) University of Maryland University College Largo, MD September 2007-August 2011 Bachelor of Arts in International Relations with Minor in Asian Studies |
MEMBERSHIPS & ASSOCIATIONS |
Board Member, Keep Prince William Beautiful, 2012-2014
Member, Prince William Chamber of Commerce (and Nonprofit Council Committee), 2008-2014 Member, Association for Accounting Marketing (AAM), 1999-2001 and 2008-2012 Public Relations Chair and Member, Meeting Professionals International (MPI), 2001-2004 Membership Committee and Member, Legal Marketing Association (LMA), 2001-2008 Vice President and Treasurer of Middlebrook Estates, Manassas, VA Homeowner’s Association, 2002-2005 |
SKILLS |
Languages: Native English Speaker, Conversant in Portuguese and Spanish
Computer Skills: Microsoft Word, Outlook, Excel, PowerPoint, Project, CRM Dynamics, InterAction, SalesForce, Adobe Acrobat, BizActions, Constant Contact and other e-newsletter tools, WordPress, and social media tools including Buffer, HootSuite, LinkedIn, Facebook, Twitter, blogs and other e-marketing tools. |
ARTICLES & SPEAKING ENGAGEMENTS |
Blog writing at my personal blog: www.livinggreendaybyday.comMany articles for Prince William Living magazine – click here and search for Helena Tavares Kennedy to see all my past articles.
“Saving Green by Going Green” Business Insights, Spring 2010.“Reporting Meeting ROI” The Meeting Professional, September 2004. “Summer Tips for Planners and Suppliers” Potomac Meeting Professionals International Newsletter, July/August 2004. “Do You Have an Event Process?” Potomac Meeting Professionals International Newsletter, June 2003. “Measuring Your Marketing Success,” MidAtlantic Legal Marketing Association website, www.midatlanticlma.com, June 2001. “IPO’s: The Inside Story Breakfast a Success,” The Voice of Technology (Northern Virginia Technology Council monthly publication), July 2000. “KPMG Partners Coach High Tech Entrepreneurs,” KPMG USNEWS, January 2000. Speaking Engagements: Training programs for various law firms and accounting firms on topics including:
“Key Meeting Planner Issues for 2004,” HSMAI Conference Panel, Fort Lauderdale, Florida; November 19, 2003. |